Fonts and Color Palette
Starwood Designs' brand identity was built around their love of timeless, classic, and elegant interior designs. We thought that by utilizing a simple, classic black and white color palette, we could create a professional and classic look that works well paired with their colorful interior design project images.
For the fonts, we chose two complimentary font families. The first font we chose was Avenir, a geometric sans-serif font that works well to create a professional yet minimalist feel. For headers and displays, we used Avenir Light (300), usually choosing to increase the font's standard kerning while using all uppercase letters for displays and lowercase for smaller headers. The final font we chose was Didot (400), a perfect serif font pairing that gave a feeling of elegance with its narrow, serif characters and legibility with its semi-circular geometry.
Logo Design and Brand Identity
For the logo, we settled on a monogram that combined the letter 'S' from 'Star' and the letter 'W' from 'Wood'. Our choice to use a monogram for the central elements of the logo came from two considerations. Firstly, a monogram can look incredibly professional and is easily identifiable and memorable in the mind of clients and prospects. Secondly, the monogram is versatile and can be placed on almost any design, simply and effectively. When we presented Starwood Designs with the final logo design, they were excited to receive a simple, yet professional logo that reflected their style, mission, and brand.
Starwood Designs' New Website
Starwood Designs New Website
"Pixel Brew designed the logo and website for my business, Starwood Designs, and I cannot say enough good things about their quality of work. We are thrilled with the end result and highly recommend their business and services."