Website – the Center of All
Online Marketing Activities
Our 7-Step Web Design How we design and develop effective, results-driven websites.
& Development Process
The first phase of the design and development process is analysis. This is where we gather information and build a foundation for the rest of the project. During this phase learn about the website's goals, purpose, and its target audience.
During the second phase, we begin planning. This helps us build a relevant sitemap, understand the website's structure, and generate a consensus on the technologies that we will need to use to get the job done effectively.
After we have all the information necessary to create the site, we begin phase 3, design. During this phase, we creat wireframe models and prototypes in applications like Sketch and Adobe XD. We then create a visual style by incorporating brand identity components such as web fonts, colors, and graphics. We then focus on the overall user interface and user experience of the site before we begin phase 4.
During phase 4, we generate all the content necessary for the site. This includes copy, graphics, and videos that will be used throughout the site to create a positive user experience, develop website brand identity, and generate a higher number of conversions. Additionally, during this step, we lay a solid foundation for the site's search engine optimization potential.
After we have designed the site, we begin development. During this phase of the process, we use HTML5, CSS3, jQuery, PHP, and SQL to develop a well-coded, W3C-compliant website. This is the phase that we take our designs and wireframes and create a fully-responsive and mobile-friendly website.
During phase 6, we begin testing the site. This includes performance analysis, technical testing, a brower compatibility test and checking for bugs or possible entry-points for malicious attacks (hacking). We then ask ourselves if the website truly fulfills the purpose we decided upon in phase 1.
During the final phase of building the website we begin deployment of the site. During this phase, we launch the newly built website, test for further bugs, implement channels to monitor website traffic and important marketing data, and, if you'd like, continue to maintain and update the site moving forward.
Responsive DesignDiscovering the relevant and popular words and phrases that people search for and that you can rank for.
While having a website is important, it is almost equally as important to optimize that site for popular search engines such as Google, Bing, and Yahoo. Our SEO research is in-depth and starts with us identifying the best content (copy, graphics, or videos) to utilize throughout your site. Once we have mapped out the content that your site needs, we implement content in the appropriate places. After this process is completed, we use tools like Google Analytics and Pagespeed Insights to figure out how fast your pages are rendering and your website traffic analytics. This is an essential step in the web development process and often goes overlooked, however, we prioritize SEO research and implementation from the start so that your business can get discovered online.Learn more →
Ecommerce SolutionsDiscovering the relevant and popular words and phrases that people search for and that you can rank for.