Website – the Center of All
Online Marketing Activities
Our 7-Step Web Design How we design and develop effective, results-driven websites.
& Development Process
The first phase of the design and development process is analysis. This is where we gather information and build a foundation for the rest of the project. During this phase learn about the website's goals, purpose, and its target audience.
During the second phase, we begin planning. This helps us build a relevant sitemap, understand the website's structure, and generate a consensus on the technologies that we will need to use to get the job done effectively.
After we have all the information necessary to create the site, we begin phase 3, design. During this phase, we creat wireframe models and prototypes in applications like Sketch and Adobe XD. We then create a visual style by incorporating brand identity components such as web fonts, colors, and graphics. We then focus on the overall user interface and user experience of the site before we begin phase 4.
During phase 4, we generate all the content necessary for the site. This includes copy, graphics, and videos that will be used throughout the site to create a positive user experience, develop website brand identity, and generate a higher number of conversions. Additionally, during this step, we lay a solid foundation for the site's search engine optimization potential.
After we have designed the site, we begin development. During this phase of the process, we use HTML5, CSS3, jQuery, PHP, and SQL to develop a well-coded, W3C-compliant website. This is the phase that we take our designs and wireframes and create a fully-responsive and mobile-friendly website.
During phase 6, we begin testing the site. This includes performance analysis, technical testing, a brower compatibility test and checking for bugs or possible entry-points for malicious attacks (hacking). We then ask ourselves if the website truly fulfills the purpose we decided upon in phase 1.
During the final phase of building the website we begin deployment of the site. During this phase, we launch the newly built website, test for further bugs, implement channels to monitor website traffic and important marketing data, and, if you'd like, continue to maintain and update the site moving forward.
Responsive DesignWeb design that helps your site's SEO performance and that targets mobile internet users.
A responsive website adapts the layout of the site to the viewing environment by using fluid, percentage grids, flexible images, and CSS3 media queries. At Pixel Brew we design our websites "mobile-first" to allow your business to perform better on popular search engines, and to target mobile web users, which now constitute more than half of all online users at any given moment!Learn more →
E-commerce SolutionsOnline e-commerce solutions to help your business take advantage of a growing market and the ability to sell goods to consumers around the world.