So, What Exactly Is SEO?Discover what search engine optimization is and how it will benefit your business.
Search Engine Optimization is the process of optimizing a webiste for search enginges to get more traffic from "free", "organic", "editorial", or "natural" search results on popular search engines. These popular search engines are Google, Bing, and Yahoo. So, why is SEO even important?
In order for Google and other popular search engines to serve up relevant content to their searchers, they must "crawl" websites and look for search keywords so that the sites with the most relevant keywords get returned to the searchers. Google and other search engines also look at the number of quality links that link back to a specific site. Websites with diverse and relevant links get ranked higher. Additionally, these search engines look at other factors on a website including meta content, page titles, title tags, image attribute tags, a website's loading speed, responsive design (mobile compatibility), and possible occurences of duplicate content.
At Pixel Brew, we take all of these factors into play and provide an expert SEO strategy so that your website will get more traffic and rank higher.
Keyword ResearchDiscovering the relevant and popular words and phrases that people search for and that you can rank for.
While simply having a website is important, it is almost equally as important to optimize that site so your business can be found through popular search engines. Our SEO research is in-depth and starts with us identifying the best keywords to utilize throughout your site. Once we have mapped out the keywords that your site needs to use, we implement them in the appropriate places. After this process is completed, we use tools like Google Analytics and Pagespeed Insights to figure out how fast your pages are rendering and your website traffic analytics. This is an essential step in the web development process and often goes overlooked, however, we prioritize SEO research and implementation from the start so that your business can get discovered online.Learn more →
Backlink BuildingBuilding relevant and quality backlinks to your webiste from reputable, "high-authority" websites to help your site rank higher.
An essential SEO strategy is building backlinks for your website. This can be thought of as the process of getting your website's URL on websites with "high domain authority". This is a research-intensive process that doesn't happen overnight, but will significantly impact your business's search engine rankings. We examine your competitors' strategies, find the best opportunities for your business to create backlinks, and then execute our strategy for getting more backlinks to your website. This may come in the form of creating and sharing content on popular sites, i.e. creating infographics and sharing them on sites like Visually, guest posting on blogs, sharing content on social media, etc.
PPC AdvertisingRank higher on Google with pay-per-click campaigns and start and stop your campaigns at any time!
Ranking highr on popular search engines can be difficult. While SEO is a crucial strategy to help you rank higher, PPC advertisement can also be a useful plan of attack to boost your ROI and see real results! PPC campaigns allow you to target keywords that are difficult to rank for, adjust your bids throughout the campaign, and start and stop your campaign at any moment. However, the best part about this form of advertising is that you only pay when someone actually clicks on your ad! Learn more →
UX (User Experience) DesignUnderstand how your site's visitors are navigating your site, their behavior, their bounce rate, and how to improve your website's conversion rate.
Your business has run pay-per-click campaigns, optimized the site for search engine rankings, but is still suffering from low conversion rates (users are leaving your site and not buying, subscribing, or paying for your product or service). The problem then usually lies with your site's UX or User Experience. We start by looking at the site's overall flow and number of 'call to actions'. Then we look at a sitemap and figure out if the path to your 'conversion' page (Checkout, Contact Us, etc.) is easily understood by your users. This usually includes an A/B test, i.e. we test two versions of your site and decide which one is performing better. Then we look at heat maps (where users are clicking) to find out what portions of your site are useful or useless for converting your visitors and which portions of your site users are getting sidetracked by and thus exiting from the site. After this, we decide where the work needs to be done, we implement the design changes and test to get your web visitors to start buying or service or product.