What Is Pay-Per-Click Advertising? Learn about the benefits of PPC marketing, how they instantly drive traffic to your site, and how we can help manage your PPC campaigns.
PPC stands for pay-per-click, a relatively new type of online marketing in which businesses (advertisers) pay each time one of their ads is clicked on. Think about it like this, PPC is a way for companies to buy traffic (visits) to their website, rather than having to "earn" those visits through organic SEO methods.
Search engine marketing (SEM) is one of the most popular forms of pay-per-click advertising. It allows businesses to bid on sponsored ad placements that appear on SERPS (search engine results pages) when someone searches on a relevant keyword that is related to their business service or offering. For example, if we at Pixel Brew were to bid on "web design" and target our location to Longmont, Boulder, Fort Collins, Denver or the state of Colorado, we might find our results listed at the very top of a search engine results page.
Drive Traffic to Your Website and Boost Your ROI
Increase Conversions and Compliment Your SEO Efforts
PPC allows you to value your SEO and online marketing strategies by testing keywords, market penetration, and existing business models. Mix PPC and SEO, and you can thoroughly dominate as organic rankings combined with PPC ad placements create the highest conversion rates possible for your business.
PPC Management Services We provide PPC management services for all major online marketing platforms that you can start and stop at any time.
Google Ads formerly Adwords
Google accounts for more than 2/3s of all US searches. At Pixel Brew, we offer full Google Ads (formerly Adwords) services to help your business take advantage of being seen by thousands of people online. Ads campaigns also allow us to refine your existing keyword research and placement strategies.
With over 1 billion active daily users and 894 million mobile users, Facebook and its daughter company Instagram remain the most used social media platforms. We provide your business with a complimentary online marketing strategy to reach these users and increase brand awareness.
Yelp for Businesses
While advertising on Yelp is not always the most effective strategy for PPC marketing campaigns, it can be a perfect addition to an already existing Bing or Google PPC marketing campaign. We start by researching market competition and determine whether advertising on Yelp can benefit your business.
Remarketing has been shown to produce the highest conversion rates of any campaign as this type of marketing is aimed at users that are already about to convert. We utilize proven, and effective strategies and platforms that help your business spend the least amount of money to get the most profitable results.