What Are Keywords?Learn about SEO keywords, how they are essential to an effective SEO campaign, and how we research and utilize keywords to help your site rank on Google.
Whenever you go to search something on Google, Bing, Yahoo, or other popular search engines, you begin by typing in a word or phrase to help you find what you are looking for. These are what is known as keywords.
Being the owner and content manager of your website, you want the keywords on your page to be relevant to the terms and phrases that are being searched for. For instance, if you own a used car dealership, you might want to include keywords based on the color, make, year, and price of the cars you sell. So, when someone searches 'Used Blue Honda Accord', you might want to include this phrase on your site so that your site appears in the SERPs (Search Engine Results Pages).
Our Process for Researching KeywordsLearn how we develop strong brand identities, manage creating effective brand collateral, and tell your brand's story with consistent branding.
List and Bucket
We begin by creating a list of relevant, generic 'bucket' topics about your business. We then begin filling in each of those 'buckets' with a list of relevant keywords, some short some long.
Research and Review
Next, we research relevant and related keywords that people are searching for and make a new list. We then follow up by reviewing our newly created list and checking for long-tail keywords.
Analyze and Plan
Finally, we use industry-standard SEO software to check for keywords competitors are using and follow up by using Google's Keyword planner to cut down our list to create a final bank.
Why Is Keyword Research Important?Discover what SEO (Search Engine Optimization) is and how it will benefit your business.
Keyword research and analysis are important steps in the SEO process as they allow us to find the terms and phrases that are easier to rank for (lower competition). For instance, if you are the owner of the used car dealership, ranking for the phrase "used cars" would be incredibly difficult as the competition for this term is very high. However, finding keywords that are less competitive like, 'affordable 1995 Nissans' and ranking for them would be much easier and allow your site to show up more often on SERPs.