What Is Content/Inbound Marketing? Learn about content/inbound marketing and the benefits of utilizing this modern marketing strategy for your small business.
Content marketing is a modern form of marketing that is centered around the creating and distribution of content online. Content marketing doesn't directly aim to promote a brand, product, or service, but instead provides information about to stimulate interest. This type of marketing is non-aggressive, affordable, and helps increase brand trustworthiness and credibility. Additionally, it is one of the most effective strategies for driving online traffic to your website and maximizing online conversions.
There are a few types of content marketing that we have found to be the most effective. These are as follows:
- 1. Blogging – Blogging is an excellent strategy for content marketing. Not only does it improve SEO by providing an intricate internal linking structure and extensive opportunities for keyword placement, but it also allows for the opportunity to present your potential customers with highly focused information about market products, services, etc. Blogging is a must-do for small businesses who are interested in stepping up their current marketing efforts. Remember though; quality content is the key.
- 2. Video Marketing – Video is an essential component of a comprehensive content marketing campaign. Video allows your business to share information in a consumable and effective manner. A video podcast, live video feeds, or a video series can help separate your business from your competition and improve your business become an industry leader in your market. Our content marketing video above is a form of content marketing!
- 3. Infographics – Infographics are an excellent way to educate a business's audience. They provide a visual way to understand complex data in a variety of formats including comparisons, how-to guides, location-based infographics, hierarchical visualizations, anatomical infographics, number visualizations, and more. Allowing your target audience to share your infographics on their site can also help significantly improve your site's backlink profile and SEO efforts.
- 4. eBooks – eBooks can be a challenge to produce internally; however, they provide an excellent opportunity to draw interest from your target audience. Frequently, sharing eBooks on a website requires a gateway entry for downloading the book's content, which comes in the form of an email address or other essential information. Once your business receives email addresses from individuals interested in your content, you can now use these for traditional, outbound marketing of products or services.
Generate Content Your Target Audience Is Interested in Consuming
Effectively Target Your Audience and Increase Conversions
Content marketing allows you to drive highly-focused traffic to your website. The content your business creates provides your audience with information that helps your brand stand out as an industry leader, inevitably increasing your trustworthiness and credibility. In turn, your products and services become more intriguing and appealing to your potential customers or clients.
Our Content Marketing Services We provide a variety of content marketing services for small businesses and organizations.
With our background and foundations in linguistics, we are fully capable of researching, writing, and editing blog posts for a variety of industries and markets. We not only provide copywriting services, but we optimize each blog post for search engines, design and create all blog graphics, and can provide web design services to allow your blog to remain attractive and user-friendly for your audience.
Social Media Management
Having a strong social media presence is arguably the most important component of a successful content marketing campaign. Each time your business writes a new blog post, creates a new video or infographic, or provides downloadable digital content, it must be shared on social media. Our social media marketing services are designed to help your business speak to and interact with your target audience to increase credibility and direct traffic to your online content. View our list of The Seven Benefits of Social Media Marketing for more information.
We provide a wide variety of video marketing services for small businesses including animated infographics, product and company presentations, viral videos, and more. Our team has over 20 years of combined video production and motion graphics experience and can work with your business to provide any video that fits into your current or future marketing plans.
Infographics, eBooks, and Case Studies
We are experienced graphic and print designers and can provide your business with all of your required graphic content marketing needs. We like to work with our clients on an ongoing basis, however, if your business needs a single infographic or print or digital publication we are more than happy to provide it to you within a reasonable time. For rush jobs, contact us by email or phone, and we will get back to you ASAP.