1. Showcase Your Brand
Social Media is a great way to showcase your brand. Through images, videos, engaging posts, and interactive surveys and polls, social media allows you to showcase what your brand does best and develop consistent brand awareness across all social platforms. The best thing about this type of marketing is that it's free!
2. Develop a Loyal Community
It's no secret that people like feeling connected to a local community or group. On social media, you can create this community for your brand where users can feel part of something that is important and help to elicit a strong emotional response. This is an essential component of creating long-term success for your business as it will generate new prospects and keep those prospects returning to buy your products or services in the future.
3. Improve Customer Service
Social media offers one of the most reliable and effective platforms for customer service. Not only can you answer questions, comment, and address customer concerns, your existing and potential customers can provide feedback to each other to create a sense of credibility and trustworthiness for your brand. Facebook, Google, Instagram, and LinkedIn are three of the best platforms that allow your customer service to thrive.
4. Increase Online Exposure
With social media, your business can greatly increase its presence and penetrate new markets with interaction. Due to the fact that social media has worldwide access, has more than a billion daily users, and allows for sharing content, you can reach new prospects, interact with these prospects, and generate new sales and customers from simple conversation or interaction.
5. Boost Traffic in Search Engines
Social media platforms are excellent ways to generate more traffic to your website. When posting on social media, you have the ability to link back to your site, drive traffic through paid advertisements, and monitor your analytics in a simple and effective manner. Social media also allows your website to rank higher on search engine results pages and improve SEO as it creates additional citations for your local or nation-wide business listing.
6. Expand Sales and Reach a New Audience
By utilizing social media, you can research market competition, understand consumer needs and desires, and improve your connection to these potential customers through research, interaction, and content creation.
7. Cut Marketing Costs
Social media is a great way to decrease the cost of your overall marketing budget. Compared to print advertisement and paid advertisement, social media is much less costly, in fact, it's completely free to create an online profile on almost all major social media platforms.