All Pro Lawns - Longmont Landscaping Company
Website Redesign Project

Project Overview

We met with All Pro Lawns Inc. owner, Chris Wathen, and discussed a redesign project for his company's website. Our goal for the project was to take an outdated, older website and modernize it with responsive design and custom brand-centered design elements. Additionally, we wanted to optimize the content and site structure for search engines to increase site traffic. The project timeline was 3-4 weeks with the last week consisting of deployment and debugging.

Whenever we build websites for service-based businesses such as HVAC companies, landscaping companies, doctors, dentists, etc., the primary goal remains the same; build a professional-looking website that provides clear information about what the company offers and prominent "call-to-actions" on each page. These "call-to-actions" might include text like "Contact Us", "Visit Our Office", or "Sign Up for Our Monthly Newsletter". With All Pro Lawns Inc., the purpose of the site was to funnel site visitors into contacting All Pro Lawns Inc. about landscaping projects, asking questions or voicing concerns, or requesting a free quote from the company.

Design Goals and Site Optimization

When users arrive to the site, we wanted to clearly state All Pro Lawns Inc's value proposite, provide clear call to actions, and allow visitors to explore the areas the business services i.e. Boulder, Longmont, Niwot, Firestone, etc. At the top of the homepage, we included the business's email, phone number, and a button that displays a Google Maps display of the business's service area. Next on the page is the business's tagline, a button to request a quote, which is included on all pages, and two buttons that allow visitors to see a list of All Pro Lawn Inc.'s services and a button to contact through the website.

To optimize the site for search engines (SEO), we created individual pages for each service category. This helps to diversify the site's content and boost page rankings for target keywords on those pages. Next, we optimized the site's structured data or schema markup. We included markup for Local Business, Reviews, Contact Page, About Page, and Organization. Additionally, we created a Google MyBusiness profile, linked the site to the All Pro Lawns Inc.'s social media profiles, and created multiple XML sitemaps.

 

All Pro Lawns Inc. Custom Website Redesign

Responsive Design Built with Bootstrap 4

Responsive Design Built with Bootstrap 4

Consistent and Comprehensive Site Structure and Navigation

Consistent and Comprehensive Site Structure and Navigation


Commercial Snow Removal Service Page
All Pro Lawns Inc. Homepage
Request a Quote Page
Creative Website Design Footer
Business Information About Page

Conclusion and Results

It was a great experience working with Chris and redesigning All Pro Lawns Inc's website. We love working with local Colorado business's and helping service-based businesses bring in more site traffic and increase their monthly leads and revenue. 2 months after launching the website, organic traffic has increased by 45%, conversion rate has increased from 1.5% to 5.2%, and the site's bounce rate (the amount of site visitors that leave the site without navigating to any additional pages) has decreased by 10%!

All Pro Lawns Inc. Website

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