Design Goals and Site Optimization
When users arrive to the site, we wanted to clearly state All Pro Lawns Inc's value proposite, provide clear call to actions, and allow visitors to explore the areas the business services i.e. Boulder, Longmont, Niwot, Firestone, etc. At the top of the homepage, we included the business's email, phone number, and a button that displays a Google Maps display of the business's service area. Next on the page is the business's tagline, a button to request a quote, which is included on all pages, and two buttons that allow visitors to see a list of All Pro Lawn Inc.'s services and a button to contact through the website.
To optimize the site for search engines (SEO), we created individual pages for each service category. This helps to diversify the site's content and boost page rankings for target keywords on those pages. Next, we optimized the site's structured data or schema markup. We included markup for Local Business, Reviews, Contact Page, About Page, and Organization. Additionally, we created a Google MyBusiness profile, linked the site to the All Pro Lawns Inc.'s social media profiles, and created multiple XML sitemaps.